Seize the Opportunity

Seize the Opportunity The success you achieve inyour professional life or your personal lifewill be directly related to the opportunities that are presented to you for consideration. Are you positioning yourself to seize thenext opportunity and ensure more opportunities areavailableto you? The Art ofevents, presents an exceptional opportunity to attendlive events with leading authorities guaranteeingan educational and empowering experience. Recently, The art ofmarketing featured renowned speakers and authors, Mitch Joel, SethGodin, Max Lenderman, Sally Hogshead, James Othmerand Dan Heath. During Canadas Marketing and Innovation Conference, Mitch Joel presented applications that are changing the way we do business including, SnapTelland Yelp. Seth Godin shared a clear picture of the evolutionof business fromdays goneby when an instruction manual was all you needed to one thatrequires leaders, creators andinventors and the passion to connect with the emergingconsumer in order to succeed. Sally Hogshead provided a valuable resource with her Brand Personality Test, F Score. James Othmer covered persuasion and engagement and showed us the Zippo app,very cool! Max Lenderman took us around the world with some very interesting statistics and the impact of event marketing. Dan Heath showed us that change can happen if wefocuson what is working, the bright spots, rather than solely focusing on trying to fix theproblem.At the end of the day there was one consistent message fromthese experts; marketing at all levels has changed, connecting with the consumer is imperative and successwill no longer beachieved by selling a product, you must sell anexperience. Regardless of the topic or the message, this was just one ofmany opportunities available to learn from the best, take home tips for success, stay currentand at this particular event,network with 1600 other professionals!Take the initiative to discover the available venues togain valuable knowledge, insight, resources, remain relevant andmost importantly, network! By seizing opportunities you will secure furtheropportunities and the inspiration and motivation to ensure continued success in yourpersonal and professional development. Come out tomeet other executive professionals who are committed to developing and expanding their networking relationships at the TorontoExecuNetMeetings. This months speaker is Tim Cork.